Comments on: Your Company Web Site: 3 Tips to Avoid Epic FAIL

By: ISV - Tossing Credibility Down The Drain | The Recursive ISV

ISV - Tossing Credibility Down The Drain | The Recursive ISV — Wed, 17 Sep 2008 11:35:44 +0000

[...] If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Credibility is probably the single most important thing an ISV has on their website, arguably after stating the USP boldly and clearly. [...]

By: If You Don’t Know It Don’t Build It | The Recursive ISV

If You Don’t Know It Don’t Build It | The Recursive ISV — Sat, 06 Sep 2008 09:37:12 +0000

[...] Our USP and how to define it. [...]

By: Starr Horne

Starr Horne — Fri, 05 Sep 2008 17:33:45 +0000

Hi tony,

That would make a really good article in itself - the scientific approach to positioning.

And btw, RescueTime is a really nice product.

By: Tony Wright

Tony Wright — Thu, 04 Sep 2008 16:35:30 +0000

Thanks for the mention!

RescueTime was founded by a bunch of BUILDERS (2 coders & a UX designer)… It definitely took us a while to realize that how we talk about our product is AT LEAST as important as the product itself. The first step is admitting that the positioning part of marketing is a skill like any other and can be attacked scientifically. It’s not “just common sense” and it doesn’t REQUIRE a “people person” (though a little empathy helps!).

We’ve still got a long way to go here– thanks for recognizing our efforts so far!